Not so micro now

longtrailOne of my favorite beers has crossed the Mason-Dixon line.

Long Trail, a beer brewed in my home state of Vermont, is now available in Richmond.

I’ve seen it at a specialty wine store and also on tap at a Fan bar.

Matt Rogers, the assistant general manager at Specialty Beverage, the distributor, said Long Trail is available in hundreds of spots across town and will be coming to Kroger.

“The reception has been really great,” Rogers said. “The brand has had a lot of success in the Northeast, and we’re excited to have it available down here.”

Rogers said Long Trail has solid brand recognition, in part from people who vacation in Vermont.

Magic Hat, another beer from Vermont, is also widely available in Richmond.

Aaron Kremer is the BizSense editor. Please send news tips to Editor (at) richmondbizsense.com.

longtrailOne of my favorite beers has crossed the Mason-Dixon line.

Long Trail, a beer brewed in my home state of Vermont, is now available in Richmond.

I’ve seen it at a specialty wine store and also on tap at a Fan bar.

Matt Rogers, the assistant general manager at Specialty Beverage, the distributor, said Long Trail is available in hundreds of spots across town and will be coming to Kroger.

“The reception has been really great,” Rogers said. “The brand has had a lot of success in the Northeast, and we’re excited to have it available down here.”

Rogers said Long Trail has solid brand recognition, in part from people who vacation in Vermont.

Magic Hat, another beer from Vermont, is also widely available in Richmond.

Aaron Kremer is the BizSense editor. Please send news tips to Editor (at) richmondbizsense.com.

This story is for our paid subscribers only. Please become one of the thousands of BizSense Pro readers today!

Your subscription has expired. Renew now by choosing a subscription below!

For more informaiton, head over to your profile.

Profile


SUBSCRIBE NOW

 — 

 — 

 — 

TERMS OF SERVICE:

ALL MEMBERSHIPS RENEW AUTOMATICALLY. YOU WILL BE CHARGED FOR A 1 YEAR MEMBERSHIP RENEWAL AT THE RATE IN EFFECT AT THAT TIME UNLESS YOU CANCEL YOUR MEMBERSHIP BY LOGGING IN OR BY CONTACTING [email protected].

ALL CHARGES FOR MONTHLY OR ANNUAL MEMBERSHIPS ARE NONREFUNDABLE.

EACH MEMBERSHIP WILL ONLY FUNCTION ON UP TO 3 MACHINES. ACCOUNTS ABUSING THAT LIMIT WILL BE DISCONTINUED.

FOR ASSISTANCE WITH YOUR MEMBERSHIP PLEASE EMAIL [email protected]




Return to Homepage

Subscribe
Notify of
guest

1 Comment
oldest
newest most voted
Inline Feedbacks
View all comments
Bruce Anderson
Bruce Anderson
14 years ago

We have a ski house near Stratton in Vermont, and have been skiing there since the 70’s. Long Trail is the only beer we drink up there. This is good news!